Research Methodology on Social Marketing Technique Research

Question: Describe about the Research Methodology on Social Marketing for Technique Research. Answer: Introduction: The research methodology is an important arena that facilitates in understanding the tools and techniques of the research (Mackey and Gass 2015). In the research methodology, different research tools have been utilized for analyzing the data in an appropriate manner. In this particular section, philosophy, approach, and design of the research have been highlighted in a detailed way. The research topic is based on the impact of social marketing on business. The particular research will be based on the secondary data. With the involvement of the secondary data, different facts and information on the research topic can be evaluated in an appropriate manner. Research philosophy: The research philosophy identifies a different typology of the research. There are three types of the research philosophy including positivism, interpretivism, and realism. In this particular scenario, the positivism philosophy will be selected, as it facilitates the investigator to conduct the hypothesis testing and perform the research experiments providing different research outcomes (Taylor, Bogdan and DeVault 2015). The positivism research philosophy would facilitate in evaluating the hidden information of the research topic. On the other hand, the interpretivism philosophy will be avoided, as it includes long time boundary for providing any outcome. Figure 1: Research Philosophy (Source: Silverman 2016) Research approach: The research approach can be categorized into two sections including inductive and deductive approach. In this particular context, the deductive approach will be selected, as it facilitates in enhancing the knowledge and information on the research topic (Panneerselvam 2014). With the involvement of the deductive approach, different practical data on the research topic will be explored in a detailed manner. In this context, different theoretical approaches will be utilized on the social network marketing. Consequently, the deductive approach would be the best approach for the research to analysis the research topic in an efficient manner. The inductive approach will be avoided, as the new concept of the social networking marketing will not be included. Figure 2: Research Approach (Source: Pickard 2012) Research design: The research design can be divided into three parts including explanatory, exploratory and descriptive design. The explanatory research design indeed facilitates in evaluating different types of incidents on the research topic. On the other hand, the relevant data on the research topic can be evaluated through the exploratory research design. The descriptive research design will facilitate the investigator in enhancing the knowledge of the research topic about the impact of the social networking marketing business (Zikmund et al.2013). In this particular context, the descriptive design will be selected for analyzing the research topic in a detailed manner. On the other hand, the descriptive design facilitates in defining the application, approaches and theories on the research topic of social networking marketing. Figure 3: Research design (Source: Taylor, Bogdanand DeVault 2015) Data sources: There are two prime data sources including primary and secondary. The investigator collects primary data. Primary data facilitates in understanding the current situation of the research topic (Silverman 2016). With the involvement of this particular method, the investigator could gather a set of reliable data on the research topic. On the other hand, the secondary data indicates the data that has been already published. Consequently, it is easier to accumulate the secondary data from different online sources. In this context, the secondary data will be utilized, as the particular form of data would facilitate the investigator to evaluate different factors of social marketing. The social marketing process is a hugely researched topic. Consequently, there would be huge data availability that would enhance the quality of the research. Figure 4: Data sources (Source: Panneerselvam 2014) Data analysis techniques: In this particular assignment, the mixed method will be selected for analyzing the data. In the mixed method, both qualitative and quantitative techniques will be employed for obtaining the most reliable outcome of the research method. The secondary qualitative data would be the useful sources for the comparison of data sets (Pickard 2012). On the other hand, the quantitative data would facilitate in analyzing the research topic through numeric values. The research topic is based on the social networking marketing. Hence, the quantitative data would facilitate in identifying the growths of the global business through the implementation of the different statistical values. Figure 5: Data techniques (Source: Zikmund et al. 2013) Research limitation: While conducting the research analysis through secondary method, the investigator needs to utilize the non-traditional data sources so that the data can be valid and reliable. On the other hand, the limitation for employing the qualitative data analysis is that the data will be collected from the limited population, as the secondary data investigator is limited to the populations analyzed in previous studies. Conclusion: It can be concluded that the particular research would highlight different facts about the social marketing through secondary analysis method. With the involvement of the particular data collection technique, a huge amount of data on the social marketing can be accumulated. Reference: Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Pickard, A., 2012.Research methods in information. Facet publishing. Silverman, D. ed., 2016.Qualitative research. Sage. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013.Business research methods. Cengage Learning.